The new decade marks a new era for many, presenting a new opportunity to review what is working and what needs improving in your school, there are five key factors critical to contemporary school marketing strategies.
1 Make your mark
Families are starting to realise that learning isn't one-size-fits-all, and that there is more to the educational experience than end of term grades. Schools need to be able to clearly and concisely demonstrate their values, point of difference and approach to build trust and recognition in the local community. This is best done through modern and sophisticated marketing materials which deliver a consistent message across all touchpoints of the school.
2 Nail the Open Day
The cornerstone pillar of most enrolment programs will be the Open Day, which presents the best opportunity to deliver families a taste of the school experience. It's vital that your Open Day is well-planned and promoted to best showcase your offering, this means, leveraging all marketing and PR opportunities.
3 Be responsive
A strong presence online doesn't just mean a schedule of quality content for followers. To maximise your digital channels, you need to be consistently responding to questions and comments, too. It's important to monitor online conversations to address and minimise potential issues before they become bigger problems that can damage your reputation.
4 Get parents and teachers involved
Word of mouth is a great way to spread great news about your school, and the best way to prompt teachers and parents to sing your praises is through a great communications program. Whether it's through newsletters, emails, social media or events; parents and teachers should be up to date with the latest news, announcements and achievements in a timely manner.
5 Spread the word
If you're doing great things, make sure people know about them! Develop a targeted advertising schedule to build and maintain brand awareness year-round, and boost your profile through the media by creating a PR plan around your announcements and key dates.