iNewsletter moves the school newsletter on parents' mobiles

Naavi, developer of iNewsletter has urged schools to "get with the times" as their research reveals that more than 60% of parents read their schools' newsletter on a mobile device. But most schools are still sending out their weekly bulletin as a PDF, which is cumbersome to access on a mobile phone.

Co-founder of Naavi, Blake Seufert says “We created iNewsletter out of a need. While working as IT Director at a large Victorian state school, I realised our newsletter was terrible. It didn’t work on a mobile phone, lacked visual appeal, and we spent too much time each week preparing it.”

“We created iNewsletter as the first truly online newsletter platform. Schools love it because it saves them time and they can produce a much more professional and interactive newsletter. Parents love it because it’s easier to navigate and they can read while they’re waiting at swimming practice, on the train, or waiting for their morning coffee.

”Schools create a newsletter to communicate with their parents. If they’re spending all this time creating a newsletter then they want to ensure it’s actually getting read.

“Parents are so busy and once they discover they don’t need to pinch-to-zoom or swipe around the screen, they actually read the newsletter."

Pitsa Binnion, Principal of McKinnon Secondary College says: “The parents love the ease of accessibility and the fact that we can include so many photos really resonates with the community. Parents love nothing more than seeing a picture of their son or daughter in the fortnightly newsletter.”

Now up to issue 13, McKinnon News is a good looking three-column format and there's a comprehensive video demonstration of how the newsletter is created, published and presents on Mac or PC as well as on a mobile.

The iNewsletter website takes new school users step-by-step through the process of creating a newsletter and there's a comprehensive FAQ section. Pricing starts at $A20 per month for a 100 student plan and increases to $A146 for the 3500 student plan; there's a free version for very small organisations that includes that includes up to 200 email subscribers and 1 publish per month.