IDP and Cognizant connect students with international education opportunities

IDP Education, a provider of international student placement services and Cognizant have built a global platform that aims to digitally support students to access global study and career pathways.

The digital platform allows students and parents to search and shortlist universities. Analytics-based insights and digital dashboards provided through the platform enable counsellors to understand the individual’s journey. The platform aims to provide IDP with the ability to engage better with students and optimise offerings based on their needs and expectations. 

The platform will connect students, alumni, counsellors and universities via web, mobile and social channels. The initial release of the platform was launched in Singapore, and will be rolled out across all countries where IDP Education has student placement operations.

IDP Education used Cognizant Digital Business capabilities to build student engagement solutions and enhance global business processes by designing contact centres using data sciences and will assist with implementation.

“Delivering immersive digital experiences is key to guiding digitally confident students in their educational journeys,” said Andrew Barkla, CEO, IDP Education.

“Our aim is to translate the support, trust and empathy that our customers receive from our face-to-face meetings with our counsellors across all touchpoints with IDP.

“Leadership in the digital economy is about reimagining experiences and business models by balancing new technologies with human wants and needs. We are proud to be a part of IDP Education’s digital journey, which places students at the centre of the educational experience, while building a connected community, driving insights, and making student experiences with IDP Education more compelling and rewarding,” said Jayajyoti Sengupta, Head of Asia Pacific at Cognizant.

IDP Education helps students from more than 30 countries to study in Australia, the UK, the US, Canada and New Zealand.